Tuesday, October 26, 2010

screenshots from flashgame!

lucas' castle
lucas' other castle
mystery lazer (someone please claim this!)
mario's mario
mario's lighthouse (my personal fav)
mario's castle
tiffany's castle
micheal's castle

Friday, October 22, 2010

toni's fancy reading materiel!

i used to work at a used bookstore and over the years of my employment i acquired a decent repertoire of books that i used for artistic inspiration/amusement. above are a few i have found particularly enjoyable.
(from left to right-ish)
*Graffiti World: Street Art from Five Continents- i love graffiti and am constantly gaining inspiration from it. i think there's something beautiful and sexy about the thought of people risking jail time to make art.
*Archeology of Elegance: Visionary Fashion Photography- a collection of groundbreaking fashion photography from the 70's to the 90's. i adore fashion photography; the only reason i buy fashion magazines.
*No One Belongs Here More Than You Stories by Miranda July- i have a huge girl-crush on Miranda July and follow everything she's involved in. if you haven't already checked out her website: www.learningtoloveyoumore.com than you should definitely do so. the website is full of crafty, thought-provoking art assignments to do!
*Naked by David Sedaris-i mean seriously, who doesn't love David Sedaris?


Tuesday, October 12, 2010

Casal Garcia Creative brief.

Casal Garcia is a light, crisp whit wine fro Portugal that dates back to 1939. Casal Garcia was named after the land where the first grapes of the wine came from. The brand stays true to its origin by incorporating the lace of the Guedes family who first produced the wine in order to pay homage to their families dedication.
Although the Casal Garcia label has won many awards for it's design due to their dedication to tradition, their label still doesn't work on an aesthetic level. To me the brand, with its colors and type placement reminds me of Private Selection, Kroger's brand of products. In order to raise Casal Garcia onto the pedestal that the brand deserves the label must give off an air of elegance and sophistication that it currently lacks, while at the same time still holding true to the tradition that the name implies. I will achieve this by focusing on the initials of Casal Garcia and incorporating the lace onto the lettering instead of across the entire background. The letters will be enlarged showcasing a delightful illustrative quality that will engage the consumer. Type will be kept very clean and crisp in order to emulate Casal Garcia's well-known light and crisp taste; this style of typography will also help bring Casal Garcia into a more modern light, which will appeal to a broader range of consumers.
In terms of a color palette I will use colors that play nicely with the yellow of the wine, since I plan on leaving so much "white" space on the bottle to achieve a clean look. I plan to use either a black or white for the enlarged illustrative initials, which will contrast nicely with the slight yellow of the wine inside the clear bottle; all other type on the bottle will be either black or white as well depending on the color chosen for the initials (I'm also considering using an orange for the secondary type).
For the bottle case I would like to use a rich wood with an interesting latch for opening. I believe this wood will give an old-world feel to the wine which will give off a sense of elegance to the wine as well as incorporating Casal Garcia's strong ties with tradition. In order to keep up with consistency I will incorporate small hints of the lace element implemented into the label design, tying in the two elements and making it more of a set instead of two separates.

Monday, October 11, 2010

my workspaces.

when i design it's usually here.

and sometimes here.
when i mount it's here.
when i need to cut it's here.


Tuesday, October 5, 2010

block of type








typeography found on the corner of glenwood and joesph in eav.

magazine cover

gonna play around some more with the type and make some adjustments to the flower images but this is the overall feel i'm going for.