For this poster I wanted to focus specifically on the upcoming fifth season that would speak to people who are already familiar with the show. Assuming that the recent loss of SCDP (sterling cooper draper pryce) 's Lucky Strike account was going to effect them in a big way in the 5th season I illustrated a snubbed out cigarette as a visual metaphor for that loss. I also included the number 5 in the smoke just to further bring home the point that it's the fifth season.